MILAN — A digital runway show by five Italian fashion designers of African origin opens Milan Fashion Week on Wednesday, one tangible result of a campaign launched last summer by the only Black Italian designer belonging to the Milan fashion chamber.
After some initial resistance and a slow start, designer Stella Jean credits the Italian National Fashion Chamber with “a lot of goodwill” in pushing through an enhanced collaboration with five young designers, including financing and partnerships with Italian suppliers.
“When you want to do something, you can do them immediately,” said Jean, one of the founders of the Black Lives Matter in Italian Fashion campaign. “I have been working hard to overcome this gradualism that is part of the mentality of a certain part of the Italian fashion world.”
She launched the campaign with designer Edward Buchanan and Afro Fashion Week Milano founder Michelle Ngomo after fashion houses expressed solidarity with the Black Lives Matters Movement on Instagram, demanding that they put action behind their social media pledges. Jean, who got her break when Giorgio Armani invited her to show in his theater in 2014, said putting the spotlight on Italians of African origin is important to combat one of the first obstacles the campaign ran up against: claims that there were no Black designers in Italy.
The collaboration with the Italian fashion council will continue in September, when five new designers from Italy’s minority communities will be featured during fashion week. And Jean also is creating an event featuring designers and artisans from Africa, with the goal of creating partnerships between Italian fashion houses that can learn sustainable production methods in exchange for training in the global fashion system.
“You speak about sustainability ad nauseam here, and what I see is anything but sustainable, believe me. In the countries where I work, people are working 99% sustainably, as a result of necessity, of restriction or desire,” Jean said.
Jean is also working on a database of African artisanal techniques, fabrics, motifs and other cultural references. The Italian-Haitian designer sees the move as a bulwark against cultural appropriation that does not economically benefit Africans and a way to prevent racist gaffes.
(Source: International Agencies)
