May 28: Counterpoint Research last month has named OPPO as the fastest growing smartphone brand in the premium segment globally in 2018. The astonishing 863% growth helped the company take 6% market share in the category, according to the company.
While there were many factors behind this staggering growth rate, including the entry into several markets as well as new carrier partners, the most significant were said to to be the products.
“The highlight of the year for the company, and the smartphone industry, was the amazing OPPO Find X. Launched in Paris’s stunning Louvre Museum, the Find X captured the imagination with its Panoramic Arc Screen and delightful pop camera, not forgetting its acclaimed sleek design,” claims the company.
In addition to the Find X, the OPPO’s R Series, including OPPO R17 Pro (RX17 Pro) smartphones launched in late 2018 were also said to be highly successful. The stunning gradient designs and ‘Ultra Night Mode’ camera proved hugely popular to OPPO fans as well as those new to the brand, according to the company.
Apart from strong market positions in China, OPPO’s entry into European markets such as France, Spain, Italy, and the Netherlands have also contributed to the outstanding results.
