Kathmandu, September 25: Sipradi Trading Limited has launched Michelin, a French tire brand, in the Nepalese market. The brand launch ceremony was held at Hotel De l’Annapurna in the capital yesterday.
Speaking on the occasion, Pradeep Thampy, General Manager – Michelin Tires said, “With the introduction of the Michelin Tires with Sipradi, we are glad to expand our reach in Nepal.
“The product has been getting very positive response and feedback, therefore we have brought 3 different segments after the intensive research done by the team here.”
Unveiling the official brand logo with its product ranges, Rajan Babu Shrestha, Chief Executive Officer, SIPRADI Companies said, “With our mission to be the customer’s first choice across all segments, we are pleased to be extending our partnership with Michelin Tires, which is the world’s leading tires”.
Founded in 1889, Michelin provides tires to over 170 countries with 69 production facilities around the world.
