Kathmandu, March 2: Coca-Cola in Nepal has launched a new consumer campaign titled “Diusai Jhap Jhap, Coke le Up”. The tagline of the campaign means that when one gets sleepy during midday, Coke uplifts his/her mood and energy.
Under the campaign, Coca-Cola in Nepal unveiled a new TVC which features actress Swastima Khadka and singer Nitesh Jung Kunwar.
Commenting on the campaign, Mr. Ambuj Singh, Country Director of Coca-Cola Nepal said, “Through this new campaign, Coca-Cola encourages consumers to have a Coke and uplift their afternoon. We wish consumers to be at their personal best all throughout the day and not miss out at any moment because of midday slump.”
Similarly, Mr. Pradip Pandey, Managing Director, Bottlers Nepal Ltd., said, “Our daily routine goes into moments of lethargy through the day and maintaining that energy level can be a task in itself. The new campaign is all about breaking that mid-day slump by having a Coca-Cola, to get refreshed and get going. It works for me and I would urge our consumers to try it too.”
