The book ‘Welcome Aroh Avaroh’ by advertising expert of Nepal and entrepreneur Nirmal Raj Poudel has been published.
In addition to his own experiences, the book, which is based on his autobiography, covers the situation of Nepal’s communication sector, advertising production and its market. In the book published by Ghost Writing Nepal, author, popularly known as Ad Guru of Nepal, Paudel has also depicted the geographical and social conditions of Kathmandu Valley at that time. Also, in the book, the situation and challenges of the mass media sector in Nepal for a long time, as well as the past situation and concept of advertising production and distribution have been presented.
Poudel, who was also the Chairman of Advertisement Association of Nepal has included the ups and downs of professional life, the society’s view of advertising and the stories of success and failure he had to face in the advertising business. The author, Poudel said that along with his efforts to bring innovation in the advertising field, he has made public the content he has experienced and has also included in the book as much as possible the knowledge that should be acquired by the next generation in the field of communication and advertising in Nepal.
In this autobiography, author Paudel has covered his life journey from artistry to advertising business in an exciting way. He has narrated the experience of creating more than six hundred advertisements in the course of his business and has also mentioned about the advertising style that has changed in recent times.
Author Paudel released the book after presenting the first copy of the book to President Ramchandra Paudel on Monday.
