Illam, September 23 : After a long struggle and advocacy, a new trademark of Nepali tea has been launched. The logo ‘Nepal Tea: Quality from the Himalayas’ was unveiled at Fikkal of Ilam, which is known as the ‘capital of tea’ in the country, on Tuesday (September 23). From now onwards, it will be engraved in the packets of the orthodox tea of Nepali while exporting them to the foreign countries.
“With the launching of the tea trademark after hard efforts, we can now sell our products in the international markets demonstrating their originality and quality,” said Uday Chapagain, a tea entrepreneur of Illam.
The tea industries and cooperatives were given authority/license to use the trademark by adhering to the Nepali Orthodox Tea Certification Trademark Directive (Measurement and Code of Conduct), 2074. Meanwhile, a trademark monitoring, management and regulation committee has been formed under the coordination of Executive Director at Tea and Coffee Development Board.
The tea industries fulfilling 100 percent requirements set by the committee would be permitted for the use of the trademark, said Board Executive Director, Dr Bishnu Bhattarai. Similarly, Minister for Agriculture and Livestock Development, Ghanashyam Bhushal, observed that the trademark is important not only to measure the quality of the tea products but also to help them create their own distinct brand image in the international market.
